9 Absurdly Precise Predictions for 2009
(This video has nothing to do with the post, but it's entertaining in a destructive sort of way.) Behold my predictions for 2009. I firmly believe in all of them. But before you go out and buy stock...
View Article5 Ways a Recession Will Impact Search Engine Marketing
How will a sour economy impact search engine marketing? Here are my five top predictions: 1. Keyword prices escalate. Studies—like this one from e-Marketer—are already beginning to corroborate what...
View ArticleI Was Right, Twice
Two of my five predictions from yesterday: The recession will make searchers research more before they buy, and The recession will make product search engines more popular. This report on holiday...
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Forget 2010: Ten Marketing Predictions for the Next Decade
I'm proud of Critical Mass' standard of always seeking the extraordinary. So you can imagine my self-disappointment when I sat down to write another "top 10 predictions for the new year" post...it felt...
View ArticleCutting out the middleman in music marketing
A few years back, I was having a conversation with a top digital marketing consultant about the music industry. We were discussing what a challenge it was becoming for musicians to make a living from...
View ArticleThe Second Half of 2010 — Looking Into a "Simplified" Crystal Ball
Earlier this year, I made predictions about key trends we were likely to see in 2010 in the world of interactive marketing. Now that we're at the halfway mark of the year, let's look back and see what...
View Article11 Ad Predictions for 2011
1. Data is the New Black 2010 was the year of real-time bidding. As spend shifted from networks to real-time bidding platforms, agencies and advertisers explored the use of data to improve...
View ArticleWhat Does 2012 Have in Store for Marketers?
This post is also available on OPA's blog. The online publishing market has evolved rapidly over the last 5+ years taking the world of marketing with it. We now have a set of tools and digital...
View Article2014 Marketing Predictions
What does 2014 hold for the digital marketing world? As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions....
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2015 Mobile Marketing Predictions – from 2005 (Pt 2): Mobile Advertising
As longtime readers of my books, blog and posts here in iMedia will tell you, I’m not exactly bullish on mobile advertising. At least not in its current model, which mostly takes the conventions from...
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